E3 has it’s own gravity-well, an “event” horizon (no pun intended) that pulls in game-development, and mangles development, PR and marketing schedules in its fierce, distorting grip.
Hastily cobbled together demonstrations, unrepresentative footage and more, all of which contrive to steal as much as a full quarter’s development time away from actually working on making genuine progress on the game. Perhaps the worst place to get news about games is E3 and the E3 floor. Better, more reliable, news and media mostly happen after E3 is done.
Even the trailers get tainted by E3’s peculiar distortions and gravitic homogeneity.
E3 trailers almost always differ from the trailers you get at other times of the year. They usually focus more heavily on action, speed, spectacle, and heavy thumping bass. Even the most sedate and measured titles can wind up with trailers looking like the trailer for the next Michael Bay film.
Later in the year, you see very different and more representative styles of trailer for these games.
Here’s the new E3 trailer for XCOM: Enemy Unknown, currently known as “The Last Stand” trailer.
I must admit, I very nearly fell off my chair laughing at the voice-work starting in at 0:31.
The very presentation is like the parody of a parody of a B-grade melodrama. That’s generally the sort of thing that appears for E3, then vanishes again and is replaced with more professional polish later on. I can’t imagine that that is something that they would like to keep.
If nothing else, the trailer doesn’t exactly scream “turn-based tactical”, does it?