Actually, that’s something we’ve known for a long time. In the US, UK, and Australia, women 25 years and older are more likely to play a game at the PC than men in the same age-group. It’s a statistic that’s frequently discarded by games publishers, because teens and tweens are easier to market to, even though they’re not actually that sizeable a gaming demographic. That’s confirmed every year by surveys and research.
In a bit of a round-table discussion, one commentator wondered about the people being surveyed, asking, “Who are these people?”
One of my co-workers said, “Nobody you know.”