E3 has it’s own gravity-well, an “event” horizon (no pun intended) that pulls in game-development, and mangles development, PR and marketing schedules in its fierce, distorting grip.
Hastily cobbled together demonstrations, unrepresentative footage and more, all of which contrive to steal as much as a full quarter’s development time away from actually working on making genuine progress on the game. Perhaps the worst place to get news about games is E3 and the E3 floor. Better, more reliable, news and media mostly happen after E3 is done.
Even the trailers get tainted by E3’s peculiar distortions and gravitic homogeneity.