Tag Archives: Ubisoft

Ubisoft is right, but for the wrong reasons

Citing 95% PC piracy rates, Ubisoft seems to be quitting the PC games market. The problem with games piracy statistics are manifold: Nobody actually knows what the piracy rates really are (though they seem to be likely to be on a par with console piracy rates – probably – since there’s certainly no shortage of console games piracy), and there are other factors involved like release-timing, product quality and pricing that all play their part.

Ubisoft’s PC versions of their games have become increasingly so slapdash and cack-handed that it isn’t really surprising that PC gamers simply don’t want to buy them. I don’t have to tell you that this does not make for a good business model for the PC games market, but someone should probably tell Ubisoft.

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